All of our Microsites strive to be organically ranked on page 1 of all major search engines through our ongoing hard work and SEO efforts.

Once on the first page of a respective search engine, the visitors (i.e. your prospective customers) finding the website become ever increasingly higher in terms of volume and the rate at which they convert into sales - which is great for your business!

How do our Microsites achieve this?

To demonstrate this it’s easiest to talk you through the following scenario: Here we have the Izzum Family. They would like to go on holiday this year and decide after hours of deliberation that they wish to visit Edinburgh.

They know they want to go to Edinburgh but they don't have a clue where to stay, or what they'll do. There are two searches they would typically do, the first is for accommodation; so they head to their favourite search engine and start searching a fairly straight forward "bed and breakfasts in edinburgh". Sure enough, our website www.edinburghbedandbreakfasts.co.uk appears on Page 1. Out of 10 possible websites (usually) on page 1, they decide that our website is the most relevant to their query.

Upon clicking on our website they spend a while (on average 2:30 minutes!) searching for the perfect place to stay. After reviewing a handful of B&B’s on the site they decide that the one they've found is perfect, and proceed to contact the owner to book a room via email, generating revenue for the respective business. They could have also chosen to contact the B&B by telephoning them or by visiting their website.

Now they have their accommodation sorted, great! But the Izzums still don't know what to do, so they decide to do another search; this time for "things to do in edinburgh". Sure enough, as with the accommodation - our website www.thingstodoinedinburgh.co.uk appears on page 1. How lucky is that!

Once on the site, they review a few categories to help them better decide upon what to do, from activities and attractions, to tours and sightseeing. They agree on 1 Tour around the city, and a great restaurant they’d like to go to.

Their trip is ready to roll!

This is what our Microsite portfolio strives to do; be the first website consumers would find, for any query related to their holiday/trip. Whether they’re looking for accommodation (ranging from bed and breakfasts, holiday cottages & hotels to guest houses and more) or things to do.

By regularly achieving this the Microsites benefit the visitor, because they have a family of websites all working in tandem to provide them with the best possible advice for their trip. It's also a perfect marketing strategy for any tourism or hospitality related business, whether you wish to offer a room, a tour or any other similar service.

The self-funnelling nature of our Microsite portfolio means that a visitor viewing your Microsite listing is already self pre-qualified, knowing where they want to go and, roughly, what they want. This allows your business to benefit significantly in terms of ROI from these highly converting consumers.